Three Online Marketing Tips for Small Businesses

Small businesses are often at a distinct disadvantage when it comes to marketing their products. Larger companies have a large budget to spend in reaching their customers. Yet, small businesses can be very successful with their marketing strategies, and it is especially critical for small businesses to make the most out of Internet marketing.  Following are three common suggestions offered by Internet marketing companies:

• Develop a useful website.
• Take advantage of social media.
• Offer helpful information to your customers.

Develop a Useful Website
In today’s world, it is critical for every small business to have a website. Smart phones make it easy to access the Internet 24/7. If your business does not have an online presence, you will be losing business. Moreover, you need to have a website that is useful to the customers. At minimum, it should contain at least three pages with information relating to services, frequently asked questions, and contact information. The website should be simple enough for the user to navigate easily yet involved enough to make the content useful. If you don’t have the skills to write a website yourself, you can use a website template or hire a company to do it for you.

Take Advantage of Social Media

The reason why you see and hear ads urging you to “follow us on Facebook,” is because people use social media all the time. They will often find your company through sites such as Facebook, Pinterest, Twitter, and Google+. Again, when you set up an account with these sites, make sure the content is useful as well as promotional.

Offer Helpful Information
An excellent way to reach out to your customers is to offer them helpful information that is linked to your business such as a blog or YouTube video.  To cite another example, a plumbing company might sponsor a YouTube channel that shows the watchers how to make small repairs. When people find useful information from your company, they are more likely to use your services.