Friday, December 20, 2013

What You Should Know about the Effects of Stress

Do you need an excuse to take a day of pampering? How about your health? While going to a spa or even just to a salon such as those at http://g2ospasalon.com/ can be viewed as an extravagance, they can actually have health benefits for certain people. This is because a spa is often centered on placing the body in a state of relaxation, whether it is through massage, steam therapy, acupuncture, or more. In some cases, these practices can help relieve your body of stress.

What Is Stress?

Stress is a natural response of the body to changes in the environment. It is all around us, and is generally a very useful response. When working positively, stress can be motivational, keeping people alert and awake. It may be used to keep up the drive to finally finish that project on time, or to avoid dangerous situations. One person may handle stress differently from the next, and it can be experienced emotionally, physically, or mentally. But too much stress for too long can be detrimental to your health.

Negative Stress

Stress can affect your body in a number of different ways. Physically, stress tends to contribute to headaches, upset stomach, high blood pressure, chest pain, weight gain or loss, and insomnia. It can also worsen symptoms of pre-existing conditions, such as asthma and diabetes. Symptoms of stress can also lead to more severe conditions, such as heart disease or stroke. Mentally, besides a lack of sleep, stress can cause trouble with concentration and memory. Emotionally, stress can contribute to symptoms of depression and anxiety.

Relaxation Benefits

So what can a visit to a spa do for stress? The various techniques used to help relax the body can often relieve many of the symptoms of stress, such as pain-causing tension. Massage, for example, can be used to ease tension from muscles, stimulating oxygen and blood flow, and reducing anxiety. Besides making you feel better, many spas may provide services to help you look better too. Body scrubs can be both relaxing and effective at removing dead skin cells to help promote new, healthy skin growth. You can visit a website such as http://g2ospasalon.com/ to learn more about the available services from a spa.

Tuesday, December 17, 2013

Holiday Event Planning...With Food

Planning a holiday party? Having an office carry-in? Just went to an event and EVERYONE brought meatballs?

Try this online Potluck tool for your next event. If the band parents are bringing in dishes for Senior Night to feed 150 students or you have a small gathering of 20 the Perfect Potluck will help you cut down on duplicates AND get the items you need.

There does need to be an administrator but you signup per event NOT to create an account.

Once you setup your event anyone with the admin password can edit the types of items needed. Then guests can visit the link and 'take' an item and post what they are bringing, they don't need to login.



You can print a schedule and email participants to remind them of the event or what they signed up to bring. It's super easy, and very accessible.

Have fun planning your next social event with Perfect Potluck.

Wednesday, December 11, 2013

Three Online Marketing Tips for Small Businesses

Small businesses are often at a distinct disadvantage when it comes to marketing their products. Larger companies have a large budget to spend in reaching their customers. Yet, small businesses can be very successful with their marketing strategies, and it is especially critical for small businesses to make the most out of Internet marketing.  Following are three common suggestions offered by Internet marketing companies:

• Develop a useful website.
• Take advantage of social media.
• Offer helpful information to your customers.

Develop a Useful Website
In today’s world, it is critical for every small business to have a website. Smart phones make it easy to access the Internet 24/7. If your business does not have an online presence, you will be losing business. Moreover, you need to have a website that is useful to the customers. At minimum, it should contain at least three pages with information relating to services, frequently asked questions, and contact information. The website should be simple enough for the user to navigate easily yet involved enough to make the content useful. If you don’t have the skills to write a website yourself, you can use a website template or hire a company to do it for you.

Take Advantage of Social Media
The reason why you see and hear ads urging you to “follow us on Facebook,” is because people use social media all the time. They will often find your company through sites such as Facebook, Pinterest, Twitter, and Google+. Again, when you set up an account with these sites, make sure the content is useful as well as promotional.


Offer Helpful Information
An excellent way to reach out to your customers is to offer them helpful information that is linked to your business such as a blog or YouTube video.  To cite another example, a plumbing company might sponsor a YouTube channel that shows the watchers how to make small repairs. When people find useful information from your company, they are more likely to use your services.

Wednesday, December 4, 2013

Where to Spend the Money: Apps or Website Development?

You want your customers to be able to look for you online, and you also want them to have a good experience locating you, finding information, and buying products. But when it comes to spending your money on website development or on a mobile app, what’s best? Is there a difference between what is best now and what will be better in the future?

Current Strategy

According to Jakob Nielsen, a principal of the Nielson Norman Group (NN/g), the best solution for the present time is to go with good mobile app development if you can afford it. Nielsen reasons that apps can be adapted to “target the specific limitations and abilities of each individual device much better than a website can while running inside a browser.” Because of a mobile device’s weaker abilities compared to a desktop computer, you need an app to address these weaknesses effectively. Apps also allow you to more easily collect payments from customers compared to the public Internet.

Future Strategy

Things change, however, as computers become more powerful. If, as Nielsen predicts, computers increase in power by 100 times, this doesn’t mean that mobile devices will use this new power the same way a desktop computer will. Mobile device makers will split this newfound power between “speed and other mobile priorities, especially battery lifetime.” In other words, you’ll get fantastically light, thin devices whose batteries seem to last forever; but with downloading time having been cut significantly, as well, a good mobile website will be more desirable than the expense of a mobile app. App development will have to deal with the higher number of platforms available, and this will drive the cost of app development much higher even than it is now. Forking platforms will continue to increase the number of mobile app strategies for which you will need to account. If you have a limited budget, it will be best to steer it toward creating an excellent mobile website experience.

What’s Best for Now?

Nielsen admits that the problem, though he has been right with previous predictions, is in the timing. At what point will online site development be a better pay-off than mobile apps? It took years longer than he expected for other strategy shifts, even though the support structure was already there. For now, an app is the best experience for your mobile customers, and if you have the money, you should put it into developing an app. Watch carefully for computing power to greatly increase in the future, where mobile device creators will begin making battery life and other conveniences more of a priority even as downloading speeds increase. You can then shift your strategy again to be at crest of the new wave, pouring your budget into website development at the right time.